Melleka Marketing

New Hire Training Roadmap

Your step-by-step guide to mastering every skill at Melleka — organized by phase so you know exactly what to learn and when.

Phase 1 — Week 1–2 Phase 2 — Week 3 Phase 3 — Month 2 Phase 4 — Month 2–3 Phase 5 — Ongoing
42
Skill Areas
5
Training Phases
5
Mentors
3,547
Tasks Analyzed
1
Tools, Standards & Orientation
Week 1–2 · Learn every tool we use, how we operate, and who our clients are.
1
Notion & Task Management
154 tasks· How we track and update all work
Lexie / David

What You'll Learn

  • Navigating the Melleka Notion workspace — IN HOUSE TO-DO database
  • How to create, update, and complete tasks correctly
  • Task statuses: New, In Progress, Done, Archived — when to use each
  • Tagging tasks to the correct client and assigning yourself
  • How to write clear task titles that describe the work done
  • Using filters to find your tasks, client tasks, and overdue items
  • Checking off tasks only when the work is fully done and verified
This is how the entire team tracks work. Every task you do gets logged here. Learn this first — everything else builds on it.
Task Volume154 / 377
2
Slack & Internal Communication
47 tasks· How the team communicates daily
David Akopyan

What You'll Learn

  • Slack channels and their purpose — which channel is for what
  • How to communicate updates, questions, and blockers
  • Tagging the right person and keeping threads organized
  • Response expectations — how quickly to reply and when to escalate
  • Setting up notifications so you never miss an important message
Slack is how we move fast. Keep messages clear and in the right channel — never DM something that should be in a project channel.
Task Volume47 / 377
3
Getting Access to Tools & Accounts
35 tasks· Logins, permissions, and onboarding access
Anthony

What You'll Learn

  • How to request access to client accounts (Google Ads, Meta, GHL, etc.)
  • Password management and security practices
  • Which tools every team member needs access to on day one
  • How to access GoHighLevel sub-accounts for each client
  • Logging into Semrush, Canva, Mailchimp, Klaviyo, and other platforms
Ask Anthony directly for any access issues. Don't wait — if you're blocked on access, you can't work. Escalate immediately.
Task Volume35 / 377
4
Client Follow-ups & Communication
377 tasks· Our highest-volume daily activity
David Akopyan

What You'll Learn

  • How to check client requests and respond within the expected timeframe
  • Tracking outstanding tasks and following up until completion
  • Managing "Waiting on Client" statuses in Notion
  • Writing professional client-facing messages (email, Slack, text)
  • Escalation protocol — when to loop in a manager vs. handle yourself
This is the single highest-volume skill at Melleka. Keeping clients informed and tasks moving is the foundation of everything we do.
Task Volume377 / 377
5
Our Standards & Practices
Core· Quality standards, naming conventions, brand guidelines
Anthony

What You'll Learn

  • Melleka's quality bar — every deliverable must be client-ready before submission
  • Naming conventions for campaigns, files, tasks, and assets
  • How to QA your own work before marking a task as done
  • Communication standards — tone, response time, professionalism
  • Never import or export CRM data without explicit approval
  • Always use past tense in client-facing updates (work is completed, not in progress)
  • Review the Melleka New Hire Guide for detailed SOPs on every task type
Read the New Hire Guide cover to cover in your first week. It's the SOP manual for every task you'll encounter.
6
Who Our Clients Are & Their Brand Guides
Core· Know every client, what they do, and their brand identity
Anthony

What You'll Learn

  • Overview of every active client — their business, industry, and what they sell
  • Which platforms each client uses (Google Ads, Meta Ads, SEO, Email, etc.)
  • Each client's primary conversion goal (leads, purchases, phone calls, etc.)
  • Brand colors, logos, and tone of voice for each client
  • Which team member manages which client
  • How to find client info in the AI Tool at Team.Melleka.com
Before touching any client work, visit their website and understand their business. Never ask "what does this client do?" — research it yourself first.
7
Team Members & Their Roles
Core· Who does what and who to ask for help
Anthony

What You'll Learn

  • Each team member's name, role, and primary responsibilities
  • Who to go to for specific questions (ads, design, SEO, clients, access)
  • Meeting cadences — weekly syncs, client calls, standups
  • How work gets assigned, reviewed, and approved
  • The mentor system — each skill area in this guide lists who to ask
Every skill card in this guide shows a mentor name. That's your go-to person for questions on that topic. Don't guess — ask the right person.
8
Scheduling & Calendar Management
143 tasks· Managing meetings, deadlines, and scheduling
Lexie

What You'll Learn

  • Scheduling client meetings and internal syncs
  • Using GHL calendars for booking and appointment management
  • Email campaign scheduling — correct dates, times, and timezone handling
  • Content scheduling across social media platforms
  • Following the campaign spreadsheet for scheduled sends
Task Volume143 / 377
9
Meeting Preparation & Management
92 tasks· Prep, notes, and follow-ups for client meetings
Lexie

What You'll Learn

  • How to prepare for client meetings (pull data, prep decks, talking points)
  • Taking notes during meetings and converting them to action items
  • Sending follow-up summaries after meetings
  • Setting up Zoom links and calendar invites
  • What questions to ask clients to gather useful feedback
Task Volume92 / 377
2
SEO & Understanding Data
Week 3 · Learn how search engines work, how we optimize for them, and how to read marketing data.
1
SEO — Search Engine Optimization
125 tasks· Keywords, on-page SEO, blog writing, and ranking
Emely Felix Gonzalez

What You'll Learn

  • Finding keywords using Semrush — competitor analysis, volume, difficulty
  • Choosing the right keywords: high volume + easy/very easy KD
  • Creating SEO pages in WordPress with Elementor
  • Setting focus keyphrase, SEO title, and meta description (both must be green)
  • Writing SEO content with ChatGPT — the exact prompt structure to use
  • Enhancing SEO pages: alt image text, H2/H3 keyword placement, character limits
  • Using Grammarly to check AI score and ensure content sounds human
  • Understanding the Magic Tool metrics: Possibility (0-49), Position (19-100), Volume (11-1M)
  • SEO title max 60 characters, meta description max 160 characters
  • Always include focus keyword at least twice in H2 titles
  • Never use EM dashes in SEO content
SEO is the long game that compounds over time. Every page you build today can drive traffic for years. Learn the SOP in the New Hire Guide thoroughly.
Task Volume125 / 256
2
SEO Audits & Site Health Reports
Part of SEO· Running and branding site audit reports
Emely Felix Gonzalez

What You'll Learn

  • Running a site audit in Semrush for any client domain
  • Switching to "All site audit" view for the complete picture
  • Removing Semrush branding and replacing with Melleka Marketing branding
  • Understanding what the audit results mean: errors, warnings, notices
  • What to show clients: organic traffic, organic keywords, traffic cost, rank, backlinks, referring domains
  • Domain Authority scoring (0-100) and why accurate listings matter
Always think results when presenting SEO data. Show organic traffic growth, keyword rankings, and traffic cost savings — that's what clients care about.
3
Data & Reporting — What It Is
44 tasks· Reading dashboards, understanding metrics (not building them yet)
David Akopyan

What You'll Learn

  • What impressions, clicks, CTR, CPC, CPA, and conversions mean
  • The difference between leads, purchases, and phone call conversions
  • How to read a Google Ads dashboard — what the columns mean
  • How to read a Meta Ads dashboard — spend, reach, results, cost per result
  • How to read Looker Studio reports — what each chart shows
  • Understanding what "good" vs "bad" performance looks like for each metric
  • How to check the last 30 days for short-term performance trends
You won't be building dashboards yet — but you need to understand what the numbers mean so you can talk about them with clients and the team.
Task Volume44 / 256
4
Business Listings & Local SEO
16 tasks· Managing business listings across directories
Bryan

What You'll Learn

  • Using the AI Tool at Team.Melleka.com for listing management
  • Making users admin: click view (eye icon), Grant Pro, then view again and click Make Admin
  • Why consistent NAP (Name, Address, Phone) across all directories matters for SEO
  • How business listings affect Domain Authority
Task Volume16 / 256
5
Reviews & Reputation Management
78 tasks· Managing online reviews and client reputation
Anthony

What You'll Learn

  • Monitoring reviews across Google, Yelp, Facebook, and industry sites
  • Responding to reviews professionally — both positive and negative
  • Setting up review request automations in GHL
  • How reviews impact local SEO and Google Maps rankings
Task Volume78 / 256
3
Content, Email, SMS & Automations
Month 2 · Create client content, run email and text campaigns, and build automations in GHL.
1
Content Creation
138 tasks· Graphics, copy, carousels, and brand assets
Lexie

What You'll Learn

  • Creating ad graphics and marketing assets in Canva
  • Content creation standards: text aligned and spaced evenly, room on both sides
  • Never use cartoon graphics — keep it professional
  • Never be text-heavy — refrain from too much text on any design
  • Don't include brand logos on ad creatives (they appear on the ad placement itself)
  • Avoid dark text on dark backgrounds and light text on light backgrounds
  • Design tip: underline attention words in red ("free", "15% off")
  • Canva tip: to restore what background remover deleted, go to edit > restore
Task Volume138 / 181
2
Image Creation & Design
116 tasks· Ad creatives, thumbnails, and visual assets
Lexie

What You'll Learn

  • Creating images for Meta Ads, Google Ads, email campaigns, and social media
  • Sizing requirements for each platform (1080x1080, 1200x628, 1080x1920, etc.)
  • Using Canva templates and brand kits for consistency
  • Photo editing, background removal, and image optimization
  • Creating thumbnails for products, videos, and social posts
Task Volume116 / 181
3
Email Campaigns
181 tasks· Designing, coding, scheduling, and sending email blasts
Emely Felix Gonzalez

What You'll Learn

  • Email design rules: white background only (colored backgrounds get marked as spam)
  • Logo placement: top with header OR bottom above footer — never floating in the middle
  • Building email campaigns in GHL: upload image, get link, use ChatGPT for HTML code
  • Building email campaigns in Klaviyo: upload to Content > Images & Brand, copy link
  • Setting up email domains on GoDaddy (1 year, no domain protection, professional throwaway name)
  • GHL email scheduling: correct date, 9 AM, sender email, sender name "Account Services"
  • Preview text goes in the HTML code, NOT in the GHL preview text field (leave it blank)
  • Always verify the unsubscribe link before sending (Marketing > Trigger Links)
  • Image size must be at least 1,800px wide so emails are big and legible
  • Setting up Mailchimp with GHL domain authentication
Always double-check: correct sender email, correct contact list, correct unsubscribe link, and correct date before hitting send or schedule.
Task Volume181 / 181
4
SMS & Text Campaigns
60 tasks· Mass texting, opt-out pages, and compliance
Emely Felix Gonzalez

What You'll Learn

  • Creating and sending SMS campaigns through GoHighLevel
  • Building SMS opt-out pages in GHL Sites > Funnels
  • Setting up toll-free phone numbers (800 or 866 preferred)
  • Verifying phone numbers with article of incorporation and EIN
  • Creating trigger links and automation workflows for opt-outs
  • Compliance: always include opt-out options and respect unsubscribes
Task Volume60 / 181
5
Automations in GoHighLevel
160 tasks· Workflows, triggers, and automated sequences
David Akopyan

What You'll Learn

  • Building GHL workflows: triggers, actions, conditions, and delays
  • Setting up automations for lead follow-up sequences
  • Creating opt-out/unsubscribe automation workflows
  • Trigger link automations — connecting links to workflows
  • Form submission automations — what happens when a lead comes in
  • Testing workflows before going live
Task Volume160 / 181
6
Forms & Lead Forms
256 tasks· Building and managing lead capture forms
David Akopyan

What You'll Learn

  • Building lead forms in GHL and on client websites
  • Form field mapping: Settings > Custom Fields > match form fields to CRM fields
  • Setting up Facebook lead form integration with GHL
  • Multiple choice = Dropdown, typed answers = Single Line
  • Testing form submissions to verify data flows correctly into the CRM
  • Meta lead forms: 2FA is standard, conditional logic is standard, no intros
Task Volume256 / 256
7
CRM Management
97 tasks· GoHighLevel, HubSpot, Salesforce, Zoho — managing contacts and pipelines
David Akopyan

What You'll Learn

  • Navigating GoHighLevel: contacts, conversations, pipelines, and opportunities
  • Managing contact records — adding tags, notes, and updating statuses
  • NEVER import or export CRM data without explicit approval
  • Lists, segments, and smart lists for targeted campaigns
  • Pipeline management — moving leads through stages
  • Custom fields and form field mapping
The #1 CRM rule: NEVER IMPORT OR EXPORT data. This can destroy a client's database. Always ask before touching bulk data.
Task Volume97 / 256
8
Video Creation
62 tasks· Reels, ad videos, and social content
Lexie

What You'll Learn

  • Creating short-form video content for Reels, TikTok, and YouTube Shorts
  • Editing video in Canva and other tools
  • Sizing: 9:16 for stories/reels, 16:9 for YouTube, 1:1 for feed
  • Adding captions, transitions, and brand elements
Task Volume62 / 181
9
Social Media Management
14 tasks· Posting, scheduling, and managing social accounts
Bryan

What You'll Learn

  • Scheduling and publishing social media posts for clients
  • Platform best practices for Facebook, Instagram, LinkedIn, and TikTok
  • Using content calendars and maintaining a consistent posting schedule
  • Engaging with comments and messages on client accounts
Task Volume14 / 181
10
Lists, Segments & Tagging
63 tasks· Organizing contacts for targeted campaigns
David Akopyan

What You'll Learn

  • Creating and managing smart lists in GHL
  • Tagging contacts for segmentation and automation triggers
  • Building segments for email and SMS campaigns
  • Choosing the correct contact list for each campaign send
Task Volume63 / 256
11
Promos & Pricing Management
92 tasks· Creating promotions, pricing updates, and special offers
Lexie

What You'll Learn

  • Setting up promotional campaigns and discount offers
  • Updating pricing on client websites and storefronts
  • Coordinating promotions across email, SMS, and ads
  • Creating promotional graphics and landing pages
Task Volume92 / 256
12
Orders & Shipping Operations
120 tasks· Processing orders, fulfillment, and store management
David Akopyan

What You'll Learn

  • Processing client orders and managing fulfillment workflows
  • Uploading products (e.g., Teachertainment: download thumbnails, store resources as PDF, compress into ZIP)
  • Pricing products correctly (worksheets $1.99, 20+ packets $20.79 sale $9.95, 10 packets $13.95 sale $7.79)
  • Managing store inventory and product descriptions
Task Volume120 / 256
4
PPC Ads, Tracking, Websites & Decks
Month 2–3 · Run paid campaigns on Google and Meta, set up tracking, manage websites, build decks, and automate with Zapier.
1
Meta Ads (Facebook & Instagram)
106 tasks· Campaign setup, targeting, placements, and retargeting
David Akopyan

What You'll Learn

  • Setting up Meta campaigns: Ads Manager > Create > choose objective
  • Turn OFF: Multi-Advertiser Ads, Audience Advantage Plus, "Reach beyond targeting" option
  • Each ad set needs its own budget — never share budgets across ad sets
  • Age targeting: set 64 as the maximum (65+ rarely scroll social media)
  • Placement rules — what to keep ON and what to turn OFF (see detailed list)
  • Detailed targeting: use specific interests, behaviors, and for B2B use "Business Page Admins"
  • Lead forms: 2FA standard, conditional logic standard, no intros
  • Retargeting setup: custom audiences from website visitors, pixel setup, purchase tracking
  • Using Meta Pixel Helper and TagHound extensions to verify pixel installation
  • Domain verification on Meta via GHL or WordPress
  • For reels/animated only: go to Ad Set > Placement Controls, keep only "Stories and Reels" on
Always turn off Threads, Messenger Stories, and Search Results. For still images, also turn off Reels in-stream ads. Only keep: Facebook Feed, Instagram Feed, Instagram Explore, Explore Home, and Stories & Reels.
Task Volume106 / 160
2
Google Ads
90 tasks· Search campaigns, keywords, bidding, and optimization
David Akopyan

What You'll Learn

  • Understanding "bid strategy learning" — Google's learning phase after launching or changing campaigns
  • Checking change history: Google Ads > Change History (lower left) to see all recent changes
  • Reviewing the last 30 days for short-term performance
  • Key columns to monitor: cost, clicks, impressions, CTR, conversions, CPA
  • Keyword management: which keywords perform well, which need to be swapped
  • Adding negative keywords from unwanted phone calls or irrelevant searches
  • Bidding higher on keywords that drive the conversions the client wants
  • Asking the right questions: "What phone calls did you get that you didn't like?"
  • Using Call Details and adding the keyword column to trace bad calls
  • Understanding what the client values most: phone calls, store visits, form fills, or purchases
Always ask clients as many questions as possible. Understand what they want, what they like, and what they don't like. The more you know, the better you can optimize.
Task Volume90 / 160
3
Bing / Microsoft Ads
21 tasks· Setting up Bing accounts and importing from Google
Bryan

What You'll Learn

  • Sign up with a Microsoft @outlook or @hotmail email
  • Keep each ad account under its own manager account
  • NEVER transfer anything until you verify the account
  • Verification requires: business domain email matching the website
  • After verification: import directly from Google Ads for campaign setup
The #1 rule with Bing: verify before you transfer anything. Transferring Google Ads or other assets before verification will flag your account.
Task Volume21 / 160
4
Budgeting & Bid Management
50 tasks· Managing ad spend, daily budgets, and bid strategies
David Akopyan

What You'll Learn

  • Setting daily budgets for Google and Meta campaigns
  • Understanding bid strategies: Manual CPC, Maximize Conversions, Target ROAS, Target CPA
  • When to increase or decrease budgets based on performance
  • Budget pacing — ensuring campaigns don't over-spend or under-deliver
Task Volume50 / 160
5
Enable / Disable Campaigns
24 tasks· Pausing, enabling, and managing campaign statuses
Bryan

What You'll Learn

  • When and why to pause or enable campaigns
  • Confirming with the team before making status changes
  • Understanding the impact of pausing on algorithm learning
  • Documenting all campaign status changes in Notion
Task Volume24 / 160
6
Ad Account Setup (Meta & Google)
19 tasks· Creating and configuring new ad accounts
Lexie

What You'll Learn

  • Setting up new Google Ads accounts and linking to the MCC
  • Setting up new Meta Business Managers and ad accounts
  • Connecting payment methods and billing
  • Installing tracking pixels on client websites
Task Volume19 / 160
7
Zapier Automations
Part of 160· Connecting apps with Zaps (Facebook Leads to Gmail, etc.)
David Akopyan

What You'll Learn

  • Creating Zaps: Trigger (Facebook Lead) > Action (Gmail email notification)
  • Mapping lead form fields to email body using backslash (\) data mapping
  • Using CAPS in email subject lines to make notifications stand out
  • Testing triggers before going live
  • Common Zaps: Facebook Leads to Email, Form Submissions to CRM, etc.
Task VolumePart of Automations
8
Deck Building (Performance Reports)
48 tasks· Building meeting decks with Looker, ChatGPT, and Team.Melleka
Lexie

What You'll Learn

  • Open: Looker Studio, Melleka App, ChatGPT, and Team.Melleka
  • Take screenshots of all data in Looker Studio and name each screenshot
  • Save screenshots to a folder (never input directly into Team.Melleka)
  • Use ChatGPT to organize all the data in list format
  • Use the Team.Melleka Deck Builder with the correct prompt for each client
  • Never include a "Coming Up Next Week" section
  • ONLY use the information provided — never make up data or campaign names
  • Client-specific deck prompts: Sin City, GSP, and general clients each have different formats
The golden rule of deck building: ONLY USE THE EXACT DATA PROVIDED. Never make up information, campaign names, or numbers. Pull the exact data, nothing more.
Task Volume48 / 160
9
Tracking & Tag Manager
26 tasks· Pixels, GTM, conversion tracking, and event setup
David Akopyan

What You'll Learn

  • Installing Meta Pixel and Google Tags on client websites
  • Setting up conversion events in Events Manager (page views, add to cart, purchase)
  • Enabling Automatic Website Matching and Track Events settings in Meta
  • Using Meta Pixel Helper and TagHound extensions to verify installation
  • Google Tag Manager basics — tags, triggers, and variables
  • Setting up GA4 conversion tracking
Task Volume26 / 160
10
Reporting Tools Setup (GA4 / Looker)
27 tasks· Setting up and managing analytics dashboards
Bryan

What You'll Learn

  • Setting up Google Analytics 4 for client websites
  • Connecting GA4 to Looker Studio for reporting dashboards
  • Understanding key GA4 metrics: sessions, users, bounce rate, conversions
  • Creating and sharing Looker Studio reports with clients
Task Volume27 / 160
11
Website Edits & Updates
89 tasks· Making changes to client websites
David Akopyan

What You'll Learn

  • Making content updates on WordPress, Squarespace, and GHL sites
  • Editing with Elementor: text changes, image swaps, layout adjustments
  • Changing blog title colors with custom CSS (using page-specific IDs)
  • Adding tracking code to website headers (GHL: Settings > Tracking Code, WordPress: theme header area or plugin)
  • Always preview changes before publishing
Task Volume89 / 160
12
Site Layout & Page Rearrangement
53 tasks· Restructuring pages, navigation, and site architecture
Lexie

What You'll Learn

  • Reorganizing website page structure and navigation menus
  • Creating new pages and linking them into the site architecture
  • Optimizing page layout for user experience and conversions
  • Mobile responsiveness checks after layout changes
Task Volume53 / 160
13
Website Building
19 tasks· Building new sites from scratch
David Akopyan

What You'll Learn

  • Building full websites on WordPress, GHL, and Squarespace
  • Setting up site structure: homepage, about, services, contact, blog
  • Connecting domains and configuring DNS
  • SSL setup and site security basics
Task Volume19 / 160
14
Integrations & Configuration
102 tasks· Connecting platforms, API setups, and system configuration
David Akopyan

What You'll Learn

  • Connecting Facebook Lead Ads to GHL via integrations
  • Setting up webhooks and API connections between platforms
  • Configuring GHL sub-accounts for new clients
  • Domain setup: purchasing, DNS configuration, SSL, and email authentication
  • Connecting analytics tools (GA4, Looker Studio) to client accounts
Task Volume102 / 160
5
Advanced & Specialist Skills
Ongoing · Continuously develop these skills as you encounter them. There's no deadline — grow at your own pace.
1
Campaign Optimization
31 tasks· Improving performance across all ad platforms
David Akopyan

What You'll Learn

  • Analyzing performance data and identifying optimization opportunities
  • A/B testing ad creatives, copy, and targeting
  • Adjusting bids, budgets, and audiences based on data
  • Reducing wasted spend by adding negative keywords and refining targeting
Task Volume31 / 120
2
Domains & Infrastructure
44 tasks· Domain purchasing, DNS, email domains, and switching
Lexie

What You'll Learn

  • Purchasing domains on GoDaddy and GHL (always 1 year, no protection)
  • Switching domains in GHL: Settings > Email Services > Dedicated Domain
  • Setting email headers: From Name "Account Services", From Email orders@domain
  • DNS configuration: CNAME records, auto-configure, and propagation checks
  • Connecting domains to GHL sites and funnels
Task Volume44 / 120
3
Compliance Tasks
29 tasks· Privacy policies, disclaimers, and legal requirements
David Akopyan

What You'll Learn

  • Adding privacy policies and disclaimers to client websites
  • Ensuring GDPR and CCPA compliance where required
  • Setting up cookie consent banners
  • Advertising compliance for Meta, Google, and email campaigns
Task Volume29 / 120
4
GHL Sub-account Setup
28 tasks· Creating and configuring new client sub-accounts
Emely Felix Gonzalez

What You'll Learn

  • Creating new GHL sub-accounts for client onboarding
  • Configuring settings, integrations, and permissions for each sub-account
  • Setting up email services, domains, and phone numbers in the sub-account
Task Volume28 / 120
5
Phone Number Setup & Verification
28 tasks· Toll-free numbers, verification, and call tracking
Lexie

What You'll Learn

  • Purchasing toll-free numbers in GHL (prefer 800 or 866)
  • Verifying phone numbers with article of incorporation and EIN
  • Setting up call tracking for Google Ads campaigns
  • Getting call logs: Google Ads > Campaign > Insights > Report Editor > Call Details
Task Volume28 / 120
6
Testing & Quality Assurance
32 tasks· Verifying everything works before it goes live
David Akopyan

What You'll Learn

  • Testing forms, tracking pixels, and conversion events before launch
  • Verifying email campaigns render correctly across devices
  • QA checklists for websites, ads, and automations
  • Always test before going live — never assume it works
Task Volume32 / 120
7
Removals & Clean-up
67 tasks· Removing outdated content, old campaigns, and cleaning up accounts
David Akopyan

What You'll Learn

  • Removing outdated ads, campaigns, and creatives
  • Cleaning up old landing pages, forms, and workflows
  • Archiving completed or discontinued campaigns properly
Task Volume67 / 120
8
Payments & Billing
42 tasks· Managing client billing, invoicing, and payment issues
David / Emely

What You'll Learn

  • Handling client billing inquiries and payment issues
  • Managing ad account billing and payment methods
  • Resolving billing errors and declined payment situations
Task Volume42 / 120
9
Client Updates & Account Management
39 tasks· Sending performance updates and managing client relationships
Lexie

What You'll Learn

  • Creating and sending weekly/monthly client performance updates
  • Using the Client Update Bot at Team.Melleka.com
  • Managing client expectations and proactive communication
Task Volume39 / 120
10
Store & Product Uploads
38 tasks· Managing e-commerce products and store content
Lexie

What You'll Learn

  • Uploading products with thumbnails, files, descriptions, and pricing
  • Selecting correct categories and product add-ons
  • Managing product descriptions with ChatGPT following existing format
Task Volume38 / 120
11
Recruiting Operations
45 tasks· Managing recruiting campaigns and applicant workflows
Lexie

What You'll Learn

  • Running recruiting ad campaigns on Meta for clients
  • Managing applicant pipelines and follow-up sequences
  • Setting up job application forms and automations
Task Volume45 / 120
12
Research & Investigation
14 tasks· Competitive research, market analysis, and troubleshooting
David Akopyan

What You'll Learn

  • Researching competitors and market trends for client industries
  • Investigating technical issues across platforms
  • Finding solutions to ad disapprovals, account flags, and platform issues
  • Contacting Google Support for account and billing issues
Task Volume14 / 120
13
Google Support & Account Issues
13 tasks· Working with Google reps and resolving account problems
Bryan

What You'll Learn

  • When and how to contact Google Ads support
  • Resolving ad disapprovals, account suspensions, and billing issues
  • Working with Google reps on account optimizations
Task Volume13 / 120

Melleka Marketing — New Hire Training Roadmap

Built from 3,547 real tasks analyzed across 6 months of operations.

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